• Alex Berry
    Improving the sales process,
    improving the sales people,
    and improving the business
    expert
    The sales

Who is Alex?

Alex is the sales expert who understands sales completely

The sales process, sales people, recruitment, sales training, strategy and every part of sales as part of the organisation.

Alex has worked world wide in sales, managed sales groups and latterly as the Group Sales and Marketing director for a world leader in commercial and business aviation. Managing both business to business and business to consumer; specialising in high value direct sales.

A philosophy and implementation that incorporates learnings from sports, philosophical thinking and psychiatry are made simple and understandable. This translates into a practical process to develop and drive the sales function, without relying on the “gift of the gab” or “sales person magic” style hoodoo!

Contact Alex

Alex's services.
Training to suit you
Sales Process Audit (SPA)

I look at every aspect of the business that can be effected by sales. This may begin with the target market and how you identify your customers.

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Commitment and Control

It will keep the sale moving, shorten the sales cycle, maximise value and minimise price issues therefore maintaining profit margins or improving them.

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Sales Training

Selling, just like that of any other profession, can be taught. It is not a gift, a super power or part of your DNA as some people may have you believe.

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Marginal Gain

The theory of aggregated marginal gain was thrust into the mainstream media as part of the reporting of the sporting success of the GB track cycling squad.

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What my clients say
Want to improve your sales?
Alex's rantings
Words from a salesmen